Mark Weiss is a highly experienced public relations professional with an in-depth background in marketing, corporate and crisis communications.
Mark was previously President and Chief Executive Officer of Rowland Communications Worldwide, the public relations division of Saatchi & Saatchi, where he had management responsibility for the agency’s global operations.
In this capacity, Mark also provided strategic and creative counsel to many of the agency’s national and multinational clients in the areas of consumer product marketing, community relations and event marketing, business-to-business communications, reputation management, franchisee and dealer relations, internal communications, corporate and brand positioning, and value-chain distribution and crisis communications.
Throughout his career, Mark has been recognized for the energy and passion that envelopes the insight, ideas and programs he has delivered to numerous corporations and brands, including McDonald’s, DuPont, Canon, M&M Mars, Mobil, Mori Building Company, Citibank, ADVO, 100% Recycled Paperboard Association and Procter & Gamble.
Over the years, Mark has been instrumental in developing and spearheading many relationship-optimization initiatives designed to maximize the full complement of agency, sister company and allied resources in public relations and integrated communications including advertising, direct to consumer programs, trade marketing and internet communications to enhance value to clients and to move the agency’s center of gravity toward the client’s “O” level of management. Mark has been cited numerous times in trade publications for the guidance that has maintained and grown client’s value-chain relationships over decades.
Mark, along with his business partner, Tony Katz, developed the agency’s proprietary Point-Of-Entry Communications process, a methodology designed to increase the efficiency and effectiveness of PR and integrated communications programs by uncovering and employing dynamic market forces in the service of enhancing corporate and brand reputation and or increasing sales. Mark has also authored several articles on marketing communications which appeared in Advertising Age and other trade publications.
Mark is the Mayor of the Incorporated Village of Hewlett Harbor, NY and was a member of the Board of Directors of Peninsula Counseling Center, the oldest and largest not-for-profit mental health organization in Nassau County, NY. Mark is married and the father of two boys. Mark holds a Master’s degree in behavioral and social psychology from The New School for Social Research in New York City.